I am a partner in a IR and find NOTHING offensive about this ad campaign. Is it an odd pairing - YES!! Molly Sims and Quincy Jones?? Would you have ever put these two together in an ad? - I bet the answer is no - and that is the genious of it. It gets people’s atention and isn’t that the point of an ad? I admit it’s a bit edgy, but this dark mystery is the whole mood of their collection if you know anything about design, shoes and the Jimmy Choo collection.

And by the way - the people on Madison Ave are very well aware of IR and if you look in more and more advertising - it is becoming more prevelant. Do you watch TV or read any magazines?

I would wager that, after prevailing against many hateful stares, rude and caustic comments, and downright racist behaviour from outsiders, that many IR couples all go home and lead normal lives like everyone else:

-go to work
-pay bills
-raise, worry and fret over their children and what college to hopefully send their children to someday
-pinch pennies just like the rest of us; save for a vacation (hopefully, at least once a year)
-get sick and have to go to the doctor
-have marital spats, and then kiss and make-up before going to bed
-pine and ache for each other, especially if one has a job that takes them away from the other for a prolonged period of time
-grow old and love each other now just as much as they did when they met each other

Yep.

As far as I am concerned, IR couples are just regular, old run-of-the-mill people like everyone else.

Sheesh!

Try telling that to Madison Avenue and the rest of America!