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1. ebogjonson.com on 16 Jun 2006 at 1:43 am

   ebog link dump 00002…

   Me, I’m still taking it light. Other folks seem to be on the stick, however: - jace/rupture is on tour with/as Nettle: “After umpteen hours in the airport, we leave limbo without a bandmember. The airport store stocks between 50……

Comments

1. site admin wrote:

   Wow, this is a rare occasion indeed. I’m actually going to disagree with you here, Jen. To me, MTV’s strategy makes a great deal of sense. The term “Asian-American” lumps together such an immense array of vastly different cultures. Especially when you’re talking pop culture and music, I think it makes much more sense to segment the audience so there’s a Desi-specific channel, a Chinese-specific channel, etc. In fact, I think the reason so many of these all-Asian-American cable channels have failed or are floundering is precisely because they are too broad. — CVK

   Posted 15 Jun 2006 at 10:32 am ¶

2. Charlette wrote:

   I agree not let’s see some mixed russian,jew,black, irish people on tele.

   Posted 15 Jun 2006 at 1:02 pm ¶

3. Bryce wrote:

   This makes me recall a recent Colbert monologue where he extended the ‘melting pot’ /‘salad bowl’ diversity metaphor to ‘Lunchables’. That is, we can now pick among individually sealed compartments in which to exist. Always the ironist, his words nevertheless rang true in the context of the red state/blue state stratification… It’s on Comedy Central’s website:
   http://www.comedycentral.com/sitewide/media_player/play.jhtml?itemId=69106

   But if they think they have the demographics, why not? I don’t really want to comment on it until I see it, but I happen to know there are actual living, breathing people who enjoy K-pop…

   Posted 15 Jun 2006 at 2:15 pm ¶

4. Yem.B wrote:

   The BBC launched a radio station called 1Xtra, ‘The Best of Black British Music’, a fantastic idea but in the end it turned out to be pumping sterotypes across the airwaves.
   It’s all good saying a station is Chinese, Black or Latino but complete coverage is not possible. It’s as far fetched as saying ‘MTV-W, music for white people!’

   Posted 15 Jun 2006 at 2:50 pm ¶

5. Gandalf Mantooth wrote:

   Well, my peeps could not understand AZN TV. They would have preferred straight up TV Tokyo. So in some ways, the divination of cultures from the Asian Diaspora is a rare evidence of MTV being ahead of the curve for once. I suppose the question is whether this will lead to some kind of Balkanization of Asian-Americans for considerations outside pop culture. Nah, I think the bigger question is, how long will they remain on the air? Is MTV-Chi in Cantonese or Mandarin or neither?

   Ultimately, it is about taking over. They see two growing markets. It is narrowcasting, yeah, yet not about delivering cultural relevance, but about delivering targeted advertising.

   Posted 15 Jun 2006 at 3:08 pm ¶

6. Adrianna wrote:

   I think it’s not that bad. Asian people have varied cultures, taste, music and language. just like black people. As a caribbean woman living in America I have to say that I don’t enjoy the same type of music that some blacks in this country do. I agree with MTV targeting particular Asian cultures!!

   Posted 19 Jun 2006 at 1:59 pm ¶

7. mztriz wrote:

   There is also MTV Desi, for people from South Asia. I got a flyer in the mail for it a while back. I wonder how they knew I was Indian?

   Posted 20 Jun 2006 at 9:15 am ¶

8. Renu wrote:

   If MTV-Desi and MTV-Chi are any indicator of success, none of the ethnic-specific MTVs are going to last anyway, no need to worry about MTV- Mestizo or MTV- Inuit…

   Posted 20 Jun 2006 at 4:57 pm ¶

9. natnat wrote:

   i believe MTV’s already launched “Tempo” for all things Caribbean…and there’s already a latin mtv (presented in spanish)

   Posted 21 Jun 2006 at 11:38 pm ¶

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