Comments on: The apartheid of American marketing http://www.mixedmediawatch.com/2006/05/22/the-apartheid-of-american-marketing/ Thu, 04 Dec 2008 06:01:08 +0000 http://wordpress.org/?v=2.5 By: Lyonside http://www.mixedmediawatch.com/2006/05/22/the-apartheid-of-american-marketing/#comment-7719 Lyonside Wed, 24 May 2006 11:41:15 +0000 http://www.mixedmediawatch.com/2006/05/22/the-apartheid-of-american-marketing/#comment-7719 *snicker* at brad. There IS something to cultural sensitivity, and in a broad sense there are similarities among Spanish-speaking North and South American cultures or among continental European cultures... But a good shoe is a good shoe, and I want the ads to tell me WHY it's a good shoe. Doesn't matter who I am, my feet just need good shoes! Now what I do appreciate is diversity in their commercial actors and spokespeople - doesn't have to be MY particular ethnicities, but as a consumer, I want to see a diverse group of people using a product or service, without stereotypes and tokenism... But that's a lot to ask, evidently. *snicker* at brad.

There IS something to cultural sensitivity, and in a broad sense there are similarities among Spanish-speaking North and South American cultures or among continental European cultures…

But a good shoe is a good shoe, and I want the ads to tell me WHY it’s a good shoe. Doesn’t matter who I am, my feet just need good shoes!

Now what I do appreciate is diversity in their commercial actors and spokespeople - doesn’t have to be MY particular ethnicities, but as a consumer, I want to see a diverse group of people using a product or service, without stereotypes and tokenism…

But that’s a lot to ask, evidently.

]]> By: brad http://www.mixedmediawatch.com/2006/05/22/the-apartheid-of-american-marketing/#comment-7674 brad Tue, 23 May 2006 01:21:33 +0000 http://www.mixedmediawatch.com/2006/05/22/the-apartheid-of-american-marketing/#comment-7674 Come now, we know that all Latinos are the same. Isn't a mestizo Mexican the same as a blond, blue-eyed fair skinned Argentinian, who's the same as an African-Chinese Puerto Rican? They all speak Spanish right? Aren't Italians like Germans who are like Russians? They're all "European." Come now, we know that all Latinos are the same. Isn’t a mestizo Mexican the same as a blond, blue-eyed fair skinned Argentinian, who’s the same as an African-Chinese Puerto Rican? They all speak Spanish right?

Aren’t Italians like Germans who are like Russians? They’re all “European.”

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