Absolut Kravitz?
CVK
Wow this sounds really lame. From EURWeb.com:
Rocker Lenny Kravitz and Absolut Vodka have teamed to create Absolut Kravitz, a new music project based on the singer’s interpretation of the Absolut brand. Kravitz recorded the song “Breathe,” in New York with instructions to “present your personal interpretation of Absolut and its core values.” The result is a track that is a transition from Kravitz’s traditional rock sound to a distinctly dance vibe, with minimal lyrics and a pulsating beat.
“Absolut has had a history of working with great artistic people — like Andy Warhol, Tom Ford, Jean Paul Gaultier, Gianni Versace and Kenny Scharf. I thought it would be interesting to do an artistic collaboration like this and be part of that heritage,” says Kravitz.
Kravitz said that he was inspired by the brand’s core values of clarity, simplicity and perfection. “There’s nothing more simple, clear or perfect than the essence of true love,” he says. “Once I’d felt that, the track just came.”
Lyonside wrote:
alcohol = true love?
Um… AA may not approve of this one.
Honestly, it sounds like a contest on an artsy reality show: what does Absolut mean to you? How can you incorporate your own personal artistic style into the Absolut brand?
Posted 18 Jan 2006 at 3:12 pm ¶
Charles wrote:
Wow. I’m sure I would be singing a different song if I was in the Ad business but isn’t this just a little disturbing? There are countless examples of Ad firms asking T.V. and movie producers to write their products into scripts. I love Lenny but I do grow tired of companies trying to get their brands in my head. I certainly don’t need help when it comes to vodka. I’m familiar with several. “I thought it would be interesting to do an artistic collaboration like this and be part of that heritage.” Come on Lenny, couldn’t you just say that I wanted/needed the money?
Posted 18 Jan 2006 at 3:28 pm ¶
Absolut Krap wrote:
“Come on Lenny, couldn’t you just say that I wanted/needed the money?”
No shyt, commercial whoring would be a perfectly acceptable reason here. Making music’s his job, so whoopity. Artistic collaboration my azz. He faxed in a non-performance over some cheesy Casio beat. But who wouldn’t write some annoying jingle for a wheelbarrow full of cash, given the chance?
We ain’t mad atcha Lenny. You a whore just like the rest of us. You can drop the act now.
Posted 18 Jan 2006 at 4:06 pm ¶
the joy princess wrote:
I love Lenny (well, the old stuff) but he is on crack. I can’t believe he used the word heritage with regard to an alcoholic company, I am rolling!!!
Posted 18 Jan 2006 at 4:50 pm ¶
JC wrote:
i just have to say that i love MMW commenters. you guys crack me up…all so true…so true…
Posted 19 Jan 2006 at 12:19 am ¶
LK wrote:
Lenny seems like he’s even better at hustling for dollars and media attention than the founders of New Demographic. As a fan and supporter of New Demographic, I hope for their sake that he won’t go into the diversity training business.
Posted 22 Jan 2006 at 8:01 pm ¶
Lyonside wrote:
Wow… do you play tennis with that backhand?
Posted 22 Jan 2006 at 10:16 pm ¶
LK wrote:
I’m no tennis player. I just learn from the best, the founders of New Demographic.
Lyonside Says:
January 22nd, 2006 at 10:16 pm
Wow… do you play tennis with that backhand?
Posted 23 Jan 2006 at 2:18 pm ¶
Hmmm... wrote:
I’ve never liked Lenny as an artist or as a person. He too marginal. He has absolutely no talent at all. I don’t undestand the hype.
Posted 04 Feb 2006 at 5:05 pm ¶