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The lily-white world of magazines

CVK
Great analysis on Gawker today by special correspondent The Assimilated Negro. He rips apart an article just published in the New York Observer about how absurdly white the magazine industry is. Here’s his take on the excuses given by the various editors quoted in the piece:

“Several industry professionals traced this silence to the fact that magazines are, in the end, just magazines: waxy-paged collections of ads and articles that may provide everything from political analysis to eyebrow-waxing advice, but are hardly essential guardians of the public interest,” Ratner writes. This, then, is the We Also Promote Eating Disorders And A Low Self-Esteem So Why Get Huffy Over Racial Discrimination defense.

“But, on the other hand, there is a diversity of magazines,” Newsweek editor Mark Whitaker tells Ratner. “So it’s just a different kind of diversity exists already.” This one is the Y’all Motherfuckers Got Vibe and Essence So Shut The Hell Up defense.

“There is definitely no sense of shame about not having a diverse staff the way there was 10 years ago,” an anonymous Asian-American glossy-mag editor said. Now we’re seeing the Y’all Not Wearing Chains No More, So We’re Not Going to Feel Shame No More defense.

And finally, “I think, in people’s minds, it’s not like, ‘Let’s not hire any black people,’” said Hung author Scott Poulson-Bryant, a founding editor of Vibe. “It’s just like, ‘I don’t really know any black people to hire, and I don’t really want to do the work to find out who they are.’” Which is the beloved Where the Hell Are All the Black People When You Need One? defense.

It’s unfortunate that the Observer piece barely acknowledged the class issue, which is a major driver behind the lack of diversity at magazines. So many of these magazine jobs are never publicly advertised - they just get filled based on word of mouth and referrals. And since magazines pay so little (average starting salaries range from the low $20s to the low $30s) many people simply can’t afford to take up this kind of work. So it’s a vicious cycle: jobs get filled by people who know people already working at these magazines, most likely these people are from the same socio-economic background, so people outside of this tight-knit circle have a really hard time breaking in.

Trackbacks & Pings

  1. Mixed Media Watch - tracking media representations of mixed people on 07 Jul 2006 at 3:08 pm

    […] Of course, a lot of that has to do with the lack of diversity within the fashion industry. It’s still a white, white, white world. Yes, the last few years have seen a surge of Asian design talent (Derek Lam, doo.ri, Peter Som) and there are a handful of African-Americans who have cemented their positions on the scene (Patrick Robinson, Tracey Reese). But they’re the exception to the rule. And don’t get me started on the lack of diversity within the magazine industry. For more on that, click here. […]

Comments

  1. Ben, as devil's advocate wrote:

    1) Why exactly should magazines care how many brown people are on their editorial staff?

    2) For national magazines, why should New York City be used as the diversity benchmark, rather than the country as a whole?

  2. Adspace wrote:

    Glossy mags are nothing more than a glorified ad section and a monumental waste of paper. They only appeal to the lowest consumerist class of society.

  3. Ben wrote:

    Also, let’s look at how these data were collected.

    “The Magazine Publishers Association doesn’t track its members’ racial or ethnic makeup …. The Observer conducted a survey of some leading New York magazines, with the help of magazine staff members who agreed to review their mastheads and provide diversity breakdowns. ”

    i.e. “Hey random staffer, read this list and point out any minorities.”

    So anybody who gets mistaken for white (a daily occurrence for some mixed folks like me) got labeled as white for this. Oops!

  4. DEVIL who never wrote for the ADVOCATE wrote:

    “Hey random staffer…” - no, not quite.

  5. Ben wrote:

    Oh, did I miss something?

  6. The Assimilated Negro wrote:

    Ben - is your point with 1 to ask about magazines in particular, or why should any industry care about hiring brown people? — I guess the answer to both questions would be diversity in many cases equals knowledge. It enhances and enriches one’s perspective. This may have less value in other industries, but certainly in magazines and media, the commodity is perspective.

    As for 2, I think the slant in the original article was these were leading New York magazines. Nationally distributed, but New York is part of their identity and “brand”. In addition, you could also argue NYC is where you will find the most qualified minorities for positions, so perhaps they’re ignoring the fruits in their own backyard.

    As for the third point, the original article is fairly transparent about the data not being acquired via the new standard for the scientific method. But does that undermine the premise of the piece? I don’t think so. The gaps are so big that its clear there should be some attention paid to it. Whether some “tweeners” got chalked to the wrong side or not.

    The general theme to your response appears to be, “so?” … I’m sure you are not alone in that sentiment.

  7. Ben wrote:

    I totally agree that a diversity of perspective is vital to most magazines. (I won’t get into niche magazines that, by definition, keep their perspectives limited.) However, I think race is a crude measure of diversity of thought, especially compared to the metrics (like writing samples!) that magazines have at their disposal. As I said in the Gawker thread, a black person may be more likely to think differently about a certain issue than a white person, but there’s no guarantee that different color skin automatically equals different perspective. (I just deleted two paragraphs about Clarence Thomas, because hopefully his name alone will suggest what I mean.)

    I concede point two for the NY-centric mags. I overlooked the racially diverse New York “brand” they’re peddling, and how disingenuous it is for them to do so with such racially un-diverse staffs. But let’s consider, then, the wealth of perspective that would be added by taking a true cross-section of the NYC metro population - not just measuring by race, but by socioeconomic status, education level, national origin, age, political philosophy, religion, sexual orientation, intraracial ethnicity… the list goes on and on.

    As for whether their method of measuring minority presence undermines the premise of the piece, I think you’re right that “diversity by observation” doesn’t have an enormous error rate. I’m just sayin… ;)

  8. justin wrote:

    Ben, your last statement is very well put.
    So, why don’t you care about how data was collected by wal-mart or how the programming logic of their recommendation tool could have contributed or been manipulated to result in that one in a million ‘glitch’ of theirs?
    Is ethnicity or perceived difference important when addressing discrimination?

  9. justin wrote:

    I guess you’ve already answered that somtimes i forget to read between the lines.

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