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Alternet.org profiles rapper Lyrics Born:

It’s rare for any musician to leap into the mainstream and cause a whirlpool in the currents without a multi-million dollar safety vest. It’s rare for any musician to have a number one hit for eight weeks on a popular radio station without payola. It’s even more rare if that station, San Francisco’s Live105, has a rock format while the musician, Lyrics Born, is a rapper on an independent label.

But that’s what Lyrics Born does — he defies the odds. You might have heard him on the Diet Coke ad with Adrien Brody where bubbles bounce to his funky “Callin’ Out.” Or, if you’re from overseas, you might have heard it on a Motorolla ad. If you watch HBO, you might have heard his songs playing on “Entourage” and “Six Feet Under.” Or you might be familiar with his Quannum Projects crew. Or maybe you’ve caught the buzz from his latest release, “Same !@#$ Different Day.” By this point, you should have heard of him.